Psychology
of Color
We
know that choosing a color that is right for
you can be a daunting task and we hope to make the task a little
easier for you. Most people are not afraid of color, just of
choosing the wrong color. Color can make you feel relaxed,
happy, hungry, content or sad. Color as a tool will offer benefits
that can increase the value of your home or help you lose weight.
Black
Black is the color of authority and power. It is popular in fashion
because it makes people appear thinner. It is also stylish and
timeless. Black also implies submission. Priests wear black to
signify submission to God. Some fashion experts say a woman wearing
black implies submission to men. Black outfits can also be overpowering,
or make the wearer seem aloof or evil. Villains, such as Dracula,
often wear black.
White
Brides wear white to symbolize innocence and purity. White reflects
light and is considered a summer color. White is popular in decorating
and in fashion because it is light, neutral, and goes with everything.
However, white shows dirt and is therefore more difficult to keep
clean than other colors. Doctors and nurses wear white to imply sterility.
Red
The most emotionally intense color, red stimulates a faster heartbeat
and breathing. It is also the color of love. Red clothing gets noticed
and makes the wearer appear heavier. Since it is an extreme color,
red clothing might not help people in negotiations or confrontations.
Red cars are popular targets for thieves. In decorating, red is usually
used as an accent. Decorators say that red furniture should be perfect
since it will attract attention.
The most romantic color, pink, is more tranquilizing. Sports teams
sometimes paint the locker rooms used by opposing teams bright pink
so their opponents will lose energy.
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Blue
The color of the sky and the ocean, blue is one of the most popular colors. It
causes the opposite reaction as red. Peaceful, tranquil blue causes the body
to produce calming chemicals, so it is often used in bedrooms. Blue can also
be cold and depressing. Fashion consultants recommend wearing blue to job interviews
because it symbolizes loyalty. People are more productive in blue rooms. Studies
show weightlifters are able to handle
Green
Currently
the most popular decorating color, green symbolizes nature. It is the
easiest color on the eye and can improve vision. It is a calming, refreshing
color. People waiting to appear on TV sit in "green
rooms" to relax. Hospitals often use green because it relaxes
patients. Dark green is masculine, conservative, and implies wealth.
However, seamstresses often refuse to use green thread on the eve
of a fashion show for fear it will bring bad luck.
Yellow
Cheerful sunny yellow is an attention getter. It is considered an optimistic
color, but if the shade or value is too bright people lose their tempers
more often in yellow rooms, and babies will cry more. It is the most
difficult color for the eye to take in, so it can be overpowering if
overused. Yellow enhances concentration, hence its use for legal pads.
It also speeds metabolism.
Purple
The color of royalty, purple connotes luxury, wealth, and sophistication.
It is also feminine and romantic. However, because it is rare in nature,
purple can appear artificial.
Brown
Solid, reliable brown is the color of earth and is abundant in nature.
Light brown implies genuineness while dark brown is similar to wood or
leather. Brown can also be sad and wistful. Men are more apt to say brown
is one of their favorite colors.
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